Aytu BioScience is a specialty pharmaceutical company focused on commercializing novel products in the field of urology. Aytu concentrates on hypogonadism (low testosterone), male infertility, sexual wellness and vitality, and they’re expanding into other urological indications, as well as women’s health. Aytu wanted to do a significant update of their website, giving it a modern, fresh design, with bold imagery and simple, direct information. They also wanted the site to be very mobile friendly.
Ninth Floor researched the mindsets of the primarily male target group and developed a creative strategy that focused on men’s lifestyle interests and their concerns about male infertility. Based on this information, we developed three different “looks” for the site, as well as an updated copy approach that related Aytu products to men’s lives and lifestyles. Concepts were presented and Aytu selected a graphically bold approach using dramatic images of nature and active lifestyles. Copy was kept concise and images were optimized for mobile display.
This new “Mobile First” design resulted in a website with no technical or functional barriers, that engages Aytu BioScience’s target audience and tells their story in a simple, easy to navigate, and compelling way. The final website is ideal for all size screens, from large desktop monitors to the smallest phone screens, and is easily customizable for adding in updated information on this growing, vibrant pharmaceutical company.